ABTA is launching a national print advertising campaign under its recently launched consumer strapline, ‘Travel with confidence’.
The campaign, which will start on 28 December and run throughout January, is intended to encourage holidaymakers to book with an ABTA member.
“The ABTA brand already enjoys excellent public recognition, with this campaign we want to deepen the understanding of the benefits of ABTA, such as the high standards customers can expect from our members and the help ABTA offers customers, including travel advice and services such as independent complaints handling,” said Mark Tanzer, ABTA’s chief executive. “Our customer offer is stronger than ever and this campaign will bring that to life at a pivotal time for bookings.”
To support the ad campaign, ABTA has also produced marketing materials including a new video and leaflet.
And in January, ABTA will also be supporting the ‘Travel with confidence’ message with its ‘Earlybird’ campaign, which encourages travellers to book their holiday in advance. This strand of the campaign will run on ABTA’s social and digital channels, as well as in print media and on the radio.