Abu Dhabi hotels sacrifice room rates for occupancy
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Abu Dhabi hotels sacrificed revenue for occupancy in June, dropping rates to get rooms filled.
That’s the upshot of STR’s preliminary July 2016 data for Abu Dhabi, which indicates occupancy growth and lower rates.
Based on daily data from July, Abu Dhabi reported the following in year-over-year comparisons:
Increases in supply (+4.1%) and demand (+7.9%);
a 3.7% increase in occupancy to 61.6%;
a 5.4% decrease in average daily rate (ADR) to AED368.43; and
a 1.9% decrease in revenue per available room (RevPAR) to AED227.07.
The Ramadan calendar shift between 2015 (18 June to 17 July) and 2016 (6 June to 5 July) led to significant variance in Abu Dhabi’s monthly performance figures for June and July, said STR.
“When shifting the comparison to the two Ramadan periods, 2016 resulted in a 14.3% decrease in RevPAR. That decrease was driven equally by lower occupancy levels and lower ADR,” the firm said.
STR will release actual July 2016 results during the week of 22 August.
Caption: Abu Dhabi dropped hotel room rates in July.
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