Abu Dhabi plans week-long tourism blitz in Saudi Arabia
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Abu Dhabi’s tourism industry is planning a week-long promotion in Saudi Arabia in April at the Riyadh Travel Fair. This is to be followed by a three-city road show in Riyadh, Dammam and Jeddah.
Mubarak Al Nuami, director promotions and overseas offices, TCA Abu Dhabi said: “These events give is huge potential to attract Saudi visitors to our emirate where we believe our product mix will meet their specific needs.”
Saudi Arabia is currently Abu Dhabi’s sixth largest overseas source market for hotel guests. In the first two months of this year some 12,322 Saudis stayed in the emirate’s 141 hotels and hotel apartments and delivered 27,256 guest nights. They stayed, on average, 2.25 nights.