AC Group has announced a strategic partnership with Great Little Breaks to expand its offerings in the UK domestic touring market. This collaboration, effective from 23 February 2026, aims to provide fully serviced touring and holiday experiences across the UK, Ireland, and France by combining AC Group's expertise in curated itineraries and immersive experiences with Great Little Breaks' established short break and event-led packages.
The partnership is set to enhance the travel experience for customers by offering a seamless blend of travel services. Rob Russell, CEO of AC Group, expressed enthusiasm about the collaboration, stating, "This partnership allows us to offer a more comprehensive range of travel experiences, ensuring our customers have access to the best the UK, Ireland, and France have to offer."
Diana Evans, Managing Director of Great Little Breaks, echoed this sentiment, highlighting the potential for growth in the domestic touring market. "By joining forces with AC Group, we can provide our customers with even more diverse and exciting travel options," she said.
The collaboration is expected to leverage the strengths of both companies, offering travellers a unique combination of curated itineraries and flexible travel packages. This move is anticipated to attract a broader audience seeking quality travel experiences within these regions.
As the partnership unfolds, both companies are poised to redefine the domestic touring landscape, offering enhanced travel solutions that cater to a wide range of preferences and interests
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