The current big boy of hospitality Accor, has revealed that it will be adding significant girth to its network in the Philippines today with a record-setting nine new hotels signed this year which will be managed by the group.
The expansion plan will boost the leading hotel operator’s presence in the country from eight hotels with 2,127 rooms to 22 hotels with over 5,500 rooms within the next five years. With 38 brands within its portfolio, Accor is on a rapid expansion phase, particularly in the luxury and lifestyle sectors across the Asia Pacific region.
“A wider choice of accommodation”
Patrick Basset, Accor’s COO– Upper Southeast & Northeast Asia and the Maldives, said: “Philippines is a market with great potential, and our recent signings underlines Accor’s long-term commitment to the vibrant nation. Last year, the travel and tourism industry was the fastest-growing sector in the Philippines. We are delighted to showcase even more of the Philippines with a wider choice of accommodation that makes as much sense for our hotel owners as much as it does for our guests.”
The nine new hotels signed represent an additional 2,155 rooms, increasing the group’s total pipeline to 14 new hotels in the Philippines with over 3,400 new rooms.
The 14 new properties include the introduction of six brands which will make their debut in the Philippines including – Pullman Living, MGallery, Swissôtel, Novotel Living, and Ibis Styles. The Philippines is already home to Raffles, Fairmont, Sofitel, Mövenpick, Novotel and Mercure brands.
Andrew Langdon, Accor’s SVP of development – Asia, said: “With nine hotels signed to date in the Philippines, we have doubled the existing portfolio in just over nine months, and expect to add two more hotels with a combined 500 rooms by the end of 2019. We have further diversified our brand offering with the introduction of six Accor hotels and extended stay brands into the country.” said A
Accor has the largest pipeline in Asia Pacific and opened 128 hotels in the region last year. The group opens, on average, a new hotel every 36 hours globally and in Asia Pacific opens a new hotel every three days.