French tourism development agency Atout France formally welcomed Adam Obouih as its new managing director on Thursday, 4th September.
Appointed to the post by French minister-delegate for tourism Nathalie Delattre, Obouih was the candidate of choice presented by Atout France’s board of directors.
His appointment is part of ongoing efforts to strengthen the agency’s operations in terms of global competitiveness when it comes to promoting France as a destination of choice.
Obouih remarked on the post: "It is with great pride that I take over as managing director of Atout France. In a sector characterised by profound transformations, we must collectively take on a dual challenge: maintaining the competitiveness and attractiveness of France as a destination, and making it the international standard for sustainable tourism by 2030. With all the teams and our partners, I will put all my energy into pursuing this ambition, while enabling Atout France to evolve to become a more efficient agency that is fully capable of sustainably supporting tourism stakeholders in their initiatives.”
Meet Adam Obuih
With a background spanning the public and private sectors, Oubuih previously held leadership positions in complex environments, both in France and overseas.
He has led investment and transformation strategies for major institutions such as Caisse des Dépôts and BNP Paribas, and managed economic entities dedicated to services.
His work has always focused on regional competitiveness, innovation, and the ecological and digital transitions.
A former student of ENA, a graduate of ESSEC and the Cycle des hautes études du service public, he has a strategic and partnership-based vision of tourism development and is committed to promoting France as a destination.
