Advantage Travel Partnership officially launched its annual cruise guide The Cruise Collection today, 18th June.
The Cruise Collection for 2025 includes 26 leading cruise lines and aims to assist UK-based travel agents and their customers.
That said, the guide will help enable both seasoned cruisers and the yet-to-cruise market to choose the best cruise line for them, whether they are looking for an ocean, river, or expedition cruise experience.
Advantage Travel Partnership’s senior commercial manager for cruise Jonny Peat said: “This guide serves both as an inspirational brochure and a practical sales tool for agents to support. It’s also a robust training tool for agents allowing frontline teams to understand the propositions of a wide range of cruise partners and their offerings. Additionally, it acts as a perfect guide for cruisers, be they first-time cruisers wanting to identify the different cruise options, returning travellers looking for new ways to elevate their cruise experience or holidaymakers looking for new destinations to travel to for 2025.”
A versatile tool
The Cruise Collection is a multipurpose tool acting as a B2B and B2C sales and training guide.
Indeed, the guide offers agents and frontline travel workers an understanding of the wide range of cruise partners available with their key features, offerings and unique sales points which in turn helps agents market these experiences with a true understanding of the product presented.
Customers are able to discover the world of cruising through The Cruise Collection as it seeks to inspire them to book a cruise holiday, especially those who have not considered this experience before, or who are curious about cruising.
The first travel guide to be published under Advantage’s new branding can also be personalised by Advantage members who can then share them with their customers to showcase their extensive cruise experience and features a matrix to help customers compare styles and USPs across the extensive selection of cruise experiences.
Also, as the first B2C publication for Advantage since its recent rebrand, the new cruise guide features more suppliers than previous issues.
With its new on three specific areas, the Ocean, featuring Princess Cruises, River cruises featuring AmaWaterways and Expedition cruises featuring Hurtigruten, the guide includes the most desirable experiences across a range of mediums and budgets.
The Cruise Collection will be distributed to Advantage’s database of 50,000 customers and is available in both print and online for flexible use across consultations, email liaisons and in-store promotions.
For the first time, Advantage will also offer a personalised digital version for its members in the direct marketing programme.
Members will also be able to utilise the social media and email assets aiding them in promoting the guide on their own channels so those interested in cruises can find an all-encompassing guide to these brands and its cruise lines.
