Agents to benefit from ABTA campaign
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Travel agents will be able to have their holiday deals and tips shown on an ABTA website in a new campaign to encourage early bookings.
The association will start the ABTA Early Bird campaign on Monday 20 January with a dedicated hub featuring tips and an embedded Twitter feed from its members.
Agents that use the #agentearlybird hashtag will appear on the feed which is expected to reach thousands of consumers.
The association is also working with Capital FM to offer holiday tips in a five-day radio campaign.
“ABTA Early Bird is all about letting people know about the benefits of booking their holidays early in the year, and making sure they do so with an ABTA member. We are looking forward to having as many members as possible get involved, the more members who promote their services and holiday deals, the more consumers will get the message about the benefits of booking early,” said ABTA’s head of communications Victoria Bacon.
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