Agoda has unveiled a new flagship store for Artotel Group, marking a significant expansion of its Flagship Store initiative. This digital storefront aims to boost brand visibility and marketing opportunities for Artotel Group, a prominent Indonesian hospitality company, by offering travellers easy access to over 100 properties across Indonesia. The collaboration is designed to cater to the growing intra-Asia travel market, combining Artotel's local expertise with Agoda's global reach.
The Artotel Group Flagship Store serves as a curated hub for travellers to explore Artotel's Indonesia-rooted portfolio, enriched by art and lifestyle. Andrew Smith, Senior Vice President of Supply at Agoda, stated, “This partnership is about more than just visibility; it’s about a shared philosophy of localisation.” The initiative aims to tailor engagement for the 'Asian traveller', ensuring Artotel's hospitality resonates with guests from diverse regions.
As Asia emerges as a leading force in global travel, with Indonesia attracting both domestic and international visitors, this partnership is timely. According to Agoda’s 2026 Travel Outlook Report, Malaysia, Singapore, and Australia are among the top international visitors to Indonesia, whilst 57% of Indonesians plan to explore locally this year. Erastus Radjimin, CEO of Artotel Group, highlighted the importance of meeting diverse expectations, stating, “Thanks to Agoda, we are making it easier for travellers worldwide to discover Artotel Group.”
Agoda's data reveals a growing interest in secondary destinations like Puncak, Yogyakarta, and Semarang, offering opportunities for hotel brands. The partnership will leverage Agoda’s insights and promotional programmes to capture demand across markets, enhancing Artotel Group's presence and merchandising effectiveness. Travellers can explore the Artotel Group Flagship Store on Agoda's platform
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