Online powerhouse Agoda, has unveiled news of its new partnership with the LGBT international lifestyle and travel platform TravelGay.
The deal will see the two companies work together to roll out “the best LGBT travel content” for their users part of a demographic representing up to 35 million LGBT travellers.
The relationship comes at a time when Thailand is opening up to a more diverse demographic with the LGBT+ Travel Symposium, hosted in Bangkok by the Tourism Authority of Thailand (TAT) in June of this year.
The LGBT+ travel segment was worth USD 192 billion in 2016 and continues to grow at a rate of 8% per year. This is 40% more than that of the travel spend of a country like Germany (among one of Thailand’s largest inbound markets). LGBT+ travellers spend 55% more per arrival than the average traveller. This community, said to consist of just 6-10% of the global population delivers close to 20% of the global value.
“We are the largest LGBT travel business in the world”
Darren Burn, MD of TravelGay, said, “We’re hugely excited to be working more closely with Agoda as we grow and develop our business further. We have expanded our site rapidly since acquiring the business just a few months ago and intend to work together with our accommodation partners in the coming months and years to further assist the LGBT community on their travels.
“Together with our sister brand OutOfOffice.com, we are the largest LGBT travel business in the world. By working with a company as well-known as Agoda, we hope to further enhance our offering to the millions of visitors a year who visit our websites.”
“We can help everyone to travel anywhere”
Discussing the potential of the partnership and how it will promote LGBT-friendly places to stay, visit or hang out, Aaron Moy, head of UX research and Agoda Colors (Agoda’s LGBT employee-resource group), said:
“Central to everything we do at Agoda is the belief that we can help everyone to travel anywhere, so we are thrilled to partner with a company dedicated to ensuring that millions of LGBT travellers each year experience the same warm welcome and level of respect as all other travellers do. Together with TravelGay, we hope to improve the planning and journey for LGBT travellers in this region and beyond.”