Digital travel platform Agoda announced a new partnership with Archipelago International, Southeast Asia’s largest privately owned hotel management company, earlier today, 3rd November.
This new partnership aims to broaden traveler choice and strengthen both brands’ regional presence.
This marks the first collaboration between Agoda and Archipelago International, uniting Agoda’s data-driven marketing and distribution capabilities with Archipelago’s strong regional brand presence.
The partnership aims to accelerate demand generation, improve conversion across multiple source markets, and empower partners with more effective ways to engage travelers and boost revenue performance.
A growing market
According to Agoda senior vice-president of supply Andrew Smith: “Indonesia remains an important focus for Agoda's growth, and this partnership with Archipelago International aligns with that direction. The launch of the Archipelago Flagship Store leverages our technology and scale to better connect our large Asian customer base with their portfolio of trusted properties. We value this collaboration as it reinforces our local offerings and supports our collective success in this dynamic market.”
Indeed, Indonesia has been growing in popularity, climbing the ranks to become the third most searched market on Agoda in 2025.
With Agoda data showing a 21 percent year-on-year increase in searches for travel to Indonesia, this partnership aims to capture the demand from both domestic and international travelers.
This rising interest is driven by travelers from South Korea with a 36 percent growth in searches, followed by Malaysia, Singapore, Australia, and Japan.
While Bali, Jakarta, and Batam Island remain among the most sought-after destinations, emerging hotspots like Labuan Bajo and Medan are rapidly gaining traction, recording a 66 percent and 47 percent year-on-year increase in searches respectively on Agoda.
A dedicated hub
Through this collaboration, 193 of Archipelago International’s properties across urban business hotels, leisure resorts, and boutique experiences are now available on Agoda platform via the newly launched Archipelago Flagship Store.
Unlike standard listings, Archipelago’s Flagship Store will act as a dedicated hub, showcasing its diverse range of properties to a growing pool of travelers from top origin markets and beyond, aligning with Indonesia’s increasing prominence as one of Agoda’s top searched destinations.
This dedicated brand hub will make it easier for travelers to discover, and book trusted Indonesian stays such as ASTON Anyer Beach Hotel, Harper Malioboro, Royal Kamuela Ubud, and The Alana Hotel and Conference.
Likewise, this collaboration leverages Agoda’s multichannel marketing solution to enhance visibility and engagement for the group’s portfolio.
As Archipelago International’s chief commercial officer Chris Legaspi puts it: “Partnering with Agoda enables us to connect our portfolio of trusted Indonesian hotel brands with a global audience. Agoda’s Flagship Store provides an innovative platform to share our brand story and engage travelers more meaningfully, while leveraging Agoda’s scale and marketing expertise to drive growth and revenue.”
