Southeast Asian hotel management firm ONYX Hospitality Group is now the latest to sign up for Agoda’s unique Flagship Store Initiative.
The partnership was announced on Friday, 17th October, whilst both companies were participating at ITB Asia 2025 at the Sands Expo and Convention Centre in Singapore.
The initiative gives hotel groups enhanced brand visibility and exclusive marketing opportunities while offering travelers a dedicated digital storefront to discover and book ONYX’s hotels.
Through this collaboration, ONYX Hospitality gains a visibility boost via exclusive entry points on Agoda’s platform, access to extensive global marketing channels, exclusive promotional opportunities, and detailed performance insights.
For travellers, the Flagship Store makes it easier to explore ONYX Hospitality’s properties and enjoy the best available deals when booking with Agoda.
Making the most out of a multi-channel marketing solution
Agoda’s Flagship Store Initiative is a multi-channel marketing solution that enables hotel brands to create and showcase their story, build customer loyalty and support revenue growth.
Unlike standard listings, the Flagship Store brings together a partner’s entire portfolio into one curated hub.
As a result, Bangkok-based ONYX Hospitality Group now has its Amari, OZO, and Shama brands featured in its very own curated Flagship Store.
Agoda vice-president of supply Romain Christodoulou remarked: “The Flagship Store offering forms an important part of Agoda’s commitment to help our hotel partners stand out in a competitive market and connect more effectively with global travelers. We are excited to have ONYX Hospitality onboard, a trusted partner that shares our commitment to digital innovation and delivering excellent experiences for travellers as they book with confidence and convenience.”
Likewise, ONYX Hospitality’s vice-president for commercial Bharath Satyavolu declared: “We are excited to collaborate with Agoda, whose advanced technology and strong marketing capabilities make them the ideal partner to showcase our properties in a dedicated and engaging way. This initiative supports our commitment to combining exceptional hospitality with the latest digital solutions.”
New ways to engage with target markets
The launch of the ONYX Flagship Store represents one of the first partners on Agoda’s broader Flagship Store offering, designed to provide leading hotel groups with new ways to promote their brands and engage customers.
As such, it highlights hoteliers’ brand identity with customized visuals, exclusive promotional placements, and tailored marketing support.
Hospitality groups and hoteliers that have already utilized the platform include Accor Thailand.
On the other hand, travellers get to have an experience that feels closer to booking directly with the hotel brand, while still accessing Agoda’s global deals, customer service, and loyalty benefits.
