Capital A’s loyalty programme AirAsia rewards recently entered a strategic partnership with digital wealth management platform Versa.
This new agreement seeks to expand AirAsia rewards’ partners portfolio into the financial services sector whilst strengthening its position as a comprehensive and integrated loyalty platform.
Any AirAsia points earned can be redeemed for flights, hotel stays, ride and more via the AirAsia MOVE App.
A seamless proposition
The partnership offers a seamless value proposition that incentivises healthy financial habits with Versa alongside travel and lifestyle rewards within the wider Capital A ecosystem.
As Capital A chief operations officer Subashini Silvadas explains: “At AirAsia rewards, we are focused on expanding the utility of AirAsia points and ensuring members get more rewards from their everyday transactions. Integrating wealth management through this partnership with Versa is a strategic move to deepen customer engagement, and diversify the ways our members can earn and utilise their AirAsia points.”
For his part, Versa chief marketing officer Keith MacFarlane remarked: “At Versa, we believe saving and investing grow little by little, shaped by the choices we make every day. Building good financial habits should be simple, rewarding, and even enjoyable. Through our partnership with AirAsia rewards, we want to show that financial wellness and joyful living can truly go hand in hand.”
AirAsia members who sign up as new users to the digital wealth management platform and make a minimum deposit of RM100 will receive a RM15 Versa Welcome Reward along with 400 AirAsia points.
