As a pioneering brand within the region, AirAsia expands its reach in the digital space with the official launch of AirAsia World on Roblox.
This vibrant and immersive metaverse experience is designed for fun and digital adventure.
AirAsia World offers players a fun and rewarding virtual journey through the ASEAN, blending gamified challenges with cultural exploration.
Highlighting regional diversity
Built around two core pillars, ASEAN Exploration and Rewarding Experiences, the platform brings to life the region’s cultural diversity in an interactive, engaging format.
With ASEAN Exploration, gamers will be able to explore ASEAN with vibrant environments and cultural touchpoints that depict the region in a virtual world.
At the same time, they will be able to explore the region at their fingertips before experiencing it in real life.
Rewarding Experiences, on the other hand, includes mini-games, journal entries, and seasonal updates.
Through gameplay, it offers players exciting incentives while they discover and learn about ASEAN in fun, creative ways.
Expanding its reach through creative approaches
AirAsia World follows the IP Development team's recent forays in the entertainment space, with the successful launch of the AirAsia Buds Adventures series on YouTube and the third year of the game development challenge RedGames Jam.
The game is developed by AirAsia brand co. (Abc), Objekk and Lumiworks Sdn Bhd, through an IP 360 Metaverse grant from the Malaysia Digital Economy Corporation (MDEC), an initiative designed to drive national investment and development opportunities for Malaysia-based creators and studios in digital content creation and creative technology.
Roblox is a free-to-play online game where users can play and create games with millions of user-generated games called ‘experiences’ spanning various genres, from racing to role-playing.
Players can now search for “AirAsia World” on Roblox to begin their adventure.
