AirAsia X ties-up with Korean chef
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AirAsia X is collaborating with a Korean celebrity chef to develop a range of Korean menu items onboard its Seoul-Kuala Lumpur flights. The Malaysian long-haul, low-cost carrier has teamed-up with Chef Shingun to create three new dishes; a traditional chicken and dry pollack stew, chicken breast, sweet pumpkin and cheese croquette, and mushroom tofu steak with old kimchi.
Azran Osman-Rani, CEO of AirAsia X said; “This partnership with Chef Shingun embodies our spirit of being adventurous as we are not afraid to try new things. This collaboration proves that we are open to new ideas with our customers’ feedback in mind hence the new dishes on our menu which we have created specifically for the Seoul-Kuala Lumpur sector. AirAsia X is always improving and striving for the best for our customers and therefore, we are constantly looking for new ways to enhance our services; by adding flavor into everything we offer.
“This is the first time internationally that we are collaborating with a celebrity chef. We hope that this move if successful, will allow us to replicate the same in other new markets we fly to. Our bold and aggressive marketing strategy is part of our plan in embedding our brand values and culture in new markets like Korea. Ultimately, we hope more people will fly Xtra long with us,” Osman-Rani added.
The dishes are already available on the Seoul-KL flights, and will be extended to the KL-Seoul sector in July.
Chef Shingun commented; “I am very grateful to be given the opportunity to collaborate with AirAsia X. I believe that this partnership can help boost tourism and provide international exposure and people from all nationalities can try out Korean dishes which has become very popular in Europe. We hope that this partnership would further promote Korea to the world and I am thankful to AirAsia X for living my dreams and making this collaboration possible.”
The new range of dishes is hoped to boost AirAsia X’s ancillary revenue.
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