Alibaba.com, a prominent B2B e-commerce platform, has made its inaugural appearance at Gulfood 2026 in the UAE, showcasing its AI-driven trade tools designed to enhance the efficiency of small and medium-sized enterprises (SMEs) in the region. The event, held in Dubai, marks a significant step in Alibaba.com's expansion across the Gulf, offering local businesses the opportunity to engage with global markets more effectively.
During the exhibition, Alibaba.com representatives were present at Booth 418, engaging with exporters, importers, traders, wholesalers, and manufacturers. The platform, which connects over 50 million active buyers across more than 200 countries, is increasingly supporting Middle Eastern businesses as demand for regionally sourced and cost-effective supply chains grows.
The participation of Alibaba.com at Gulfood comes amid a surge in global B2B trade, projected to grow at a compound annual rate of 14.5%, reaching $3.6 trillion (US$3.6 trillion) by 2026. This growth presents new export opportunities for Gulf Cooperation Council (GCC) businesses.
Visitors to the booth had the chance to discuss joining Alibaba.com as GCC-based sellers, increasing buyer engagement, and leveraging AI tools to streamline export operations. The platform's AI technologies help SMEs connect with verified buyers, optimise product listings, and manage enquiries across multiple languages and time zones.
Alibaba.com's presence at Gulfood is supported by its partnership with the Dubai Department of Economy and Tourism, aligning with the UAE's trade and SME growth ambitions. The company plans to roll out localised services in the UAE throughout 2026, reinforcing its commitment to the region's business community.
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