American upgrades premium services
American Airlines has made a series of additions and upgrades to the premium in-flight services offered aboard its long-haul aircraft.
American’s Boeing 777-200ERs, B767-300ERs and B757-200s flying to Asia, Europe and long-haul Latin America markets will now feature a new range of first and business class offerings.
Upon boarding, first class passengers will receive an amenity kit that doubles as a tablet case, along with new slippers, an additional pillow and a choice of mimosa. Business class passengers will receive new slippers and an amenity kit.
While in-flight, first and business class customers will be offered a new range of food items, served on china plates along with new flatware and linens. First class passengers will also receive a textured placemat, napkin ring, water glass and an amuse-bouche.
Changes to the in-flight menus include a new customisable pasta entree – a first for an airline – along with an expanded range of sundaes. For morning flights, passengers will be given a breakfast card, similar to hotel room service.
Wine sampling will be offered to first class passengers, and premium class customers on the B777-300ER aircraft will be able to access a walk-up bar serving snacks, sandwiches and sweets, available between the first and last meals.
“As we build toward a new, more modern airline, we have thoughtfully considered each detail of the international premium experience from beginning to end by providing high-quality amenities and dining options that our customers expect,” said Rob Friedman, American’s vice president of marketing. “By delivering a service that offers such personalization, we are able to provide an enhanced in-flight experience that truly meets the expectations of our premium customers, and reminds them of home or their favourite restaurant.”
American’s new B777-300ER will begin flying on 31 January 2013.