Representative ImageAmerican Express Global Business Travel (Amex GBT) has announced its top meetings and events destinations for 2026, with London maintaining its position as the leading city in the Europe, Middle East, and Africa (EMEA) region. The annual forecast highlights a growing demand for in-person events, with cities offering strong connectivity, competitive venues, and vibrant cultural environments taking centre stage.
London, praised for its international accessibility and diverse venue options, remains the most sought-after destination. The city is lauded for its robust transport links and dynamic business environment. Madrid and Barcelona follow closely, continuing to attract business travellers with their rich cultural offerings and modern facilities. Notably, Amsterdam has entered the list for the first time, recognised for its innovative venues and walkability, whilst Paris rounds out the top five.
The 2026 Meetings & Events Forecast identifies key trends influencing these preferences. Meeting professionals emphasise the importance of seamless transport links, direct flights, and a focus on dynamic local cultures. These factors are crucial in determining the top city destinations for business gatherings.
Globally, the forecast reveals Las Vegas as the new leader in North America, with Orlando making its debut in fourth place. In Latin America, Mexico City has risen to the top, driven by its accessibility and cost-effectiveness. Meanwhile, in the Asia-Pacific region, Singapore and Tokyo remain steady, with Hong Kong climbing the ranks.
The rankings are based on an internal survey of Amex GBT meetings professionals, considering factors such as ease of travel, cost-effectiveness, safety, public investments, and the ability to deliver a robust attendee experience.
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