Amperity, a leader in AI-powered customer data solutions, has unveiled its latest offerings: Amperity for Hotels and Amperity for Airlines.
These new solutions are designed to transform fragmented traveller data into real-time personalised experiences.
Likewise, these were designed to help travel brands anticipate traveller needs, strengthen loyalty, and increase direct revenue by connecting every real-time action to a traveller's full history.
Amperity's new tools address a significant challenge in the travel industry: the scattered nature of customer data. According to the company, over half of airlines and hotels struggle with disconnected systems, making true personalisation nearly impossible.
Grigori Melnik, Amperity's chief product officer, emphasised the importance of recognising travellers at every touchpoint, stating, "Travellers want more than transactions, they want to be recognised at every touchpoint."
How do these work?
The solutions leverage AI-driven identity and real-time activity streams to create continuously updated traveller profiles, enabling hotels and airlines to anticipate needs and respond promptly, fostering stronger customer loyalty.
Amperity's innovations focus on two key areas: ensuring every interaction ties back to a complete traveller history and turning moments into revenue through real-time profiles that adapt to each traveller.
Lori Ho, director of lifecycle and growth marketing at Alaska Airlines, highlighted the benefits of partnering with Amperity, noting, "We focus on showing our guests that we truly know them, understand their needs, and anticipate what they'll want next."
As the travel industry faces increasingly connected and demanding customers, Amperity's solutions offer a way for brands to maximise their return on customer data, ultimately winning lasting loyalty.
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