The Antigua and Barbuda Tourism Authority is hoping to capture the hearts and minds of consumers with its global summer campaign, spotlighting the luxury and authenticity that awaits in the twin-island destination.
Centred around the word ‘AND’, highlighting the breadth and depth of the experiences available on the islands, the campaign reflects the strength of product offering in Antigua and Barbuda.
On the campaign, Charles Fernandez, minister of tourism for Antigua and Barbuda, said: “It was vital for us to launch a campaign for the summer which communicates our unique offering as a holiday experience and so we are delighted that this is reflected in the look and feel of our new digital and social advertising imagery. It has all been carefully curated so that the consumer can be in no doubt that Antigua and Barbuda offers the perfect combination of luxury and value – experiences which create priceless memories within a relaxing and authentic environment.”
Colin James, CEO of the Antigua and Barbuda Tourism Authority added “The campaign shows how much Antigua and Barbuda has to offers as a destination in a totally ownable and memorable way. The answer was in the name – and the logo. The ‘AND’ provides us with a vehicle to showcase the islands’ many sides – and say ‘why compromise when you can have everything?”