Just over a year after it opened to the public, the hotel has already established itself as a market leader in luxury hospitality.
Arabella Beach Hotel Kuwait, Vignette Collection by IHG earned recognition at the TDM Travel Trade Excellence Awards 2025 - Middle East in the Luxury Hotel of the Year - Kuwait category—a feat driven by its remarkable innovation, impact, and growth.
Since opening its doors in May 2024, Arabella Beach Hotel has made waves as Kuwait’s first Vignette Collection by IHG property and only the second in the GCC. It is a five-star lifestyle destination by the sea that combines bold vision, standout guest experiences, and deep community engagement.
The property is located along the Arabian Gulf and offers 195 stylish rooms, including suites that have sea views, a rooftop pool and shisha lounge, curated dining options, and intimate event spaces.
Arabella Beach Hotel Kuwait has introduced several firsts to the Kuwait market, and these include the flexible 24-hour stays for modern travellers, Kuwait’s first gold cappuccino, and the seasonal rooftop kashtas during Ramadan.
Each activation was designed to elevate the guest journey and spark conversation—which turned out to be efficient as it led to increased engagement, strong direct bookings, and high guest satisfaction.
In just six months, Arabella Beach Hotel Kuwait’s marketing strategy partnered with over 80 influencers and content creators, achieved viral visibility through rooftop and pool campaigns, ran targeted digital campaigns across Google, Instagram, and WhatsApp, and used IHG One Rewards to convert loyalty into bookings.
The hotel’s Instagram following marked an 800% organic growth, which is credited to its authentic storytelling and visual content.
Additionally, the property achieved full occupancy during key seasons such as Eid and National Days, with its F&B revenue exceeding targets by 21% YOY in Q3 2024. It also ranked among the top hotels in Kuwait across major booking platforms.
But beyond hospitality, Arabella Beach Hotel Kuwait has made a real difference in the local community. The hotel hosted CSR events for children from Bayt Abdallah, empowering the employees of 312 café with disabilities at Mimo Lounge and collaborated with local cafés and young artists. It also hosted Giving for Good Month initiatives that celebrate inclusion and giving.
This first year has proven that Arabella Beach Hotel Kuwait is a benchmark for what’s possible when bold ideas are thoughtfully executed. From day one, it has aimed to create a story that connects with both local and international guests.
The TDM Travel Trade Excellence Awards - Middle East spotlights the best hotels, airlines, airports, cruise lines, tour operators and travel agencies, booking platforms, and travel technology, projects, and initiatives. It serves as a platform to celebrate key players who redefine the standards in the travel industry.
The TDM Travel Trade Excellence Awards Middle East 2025 is presented by Travel Daily Media Magazine. To view the full list of winners, click here. For more details, please contact Danica Avila at awards@traveldailymedia.com.
