Indonesian hospitality management company Archipelago successfully concluded its 2026 Commercial Summit which ran from 10th to 13th February.
Staged at the Aston Serang Hotel & Convention Centre, the summit centred on the theme Digital + Human: Reinventing Commercial Excellence, pointing out how the integration of digital technology and human engagement has become a key foundation in creating sustainable commercial excellence.
As such, the event emphasised the importance of synergy between data-driven innovation and personalized engagement in optimising business strategies.
Attended by over 170 leaders representing approximately 150 Archipelago hotel units across Indonesia from Sumatra to Kalimantan. Commercial Summit 2026 served as a strategic platform to strengthen collaboration, share industry insights, and formulate innovative strategies to drive sustainable commercial growth in the digital era.
According to Archipelago’s chief commercial officer Chris Legaspi: “Commercial Summit 2026 marks an important milestone in strengthening our commercial transformation through the synergy of digital capabilities and the power of human connection. The theme we introduced reflects our commitment to integrating technological innovation and data analytics with collaborative leadership and a deep understanding of market needs. In an increasingly digitalized era, technology enables us to move with greater precision and strategic focus; however, creativity, empathy, and relationship-building remain the core foundation in creating long-term value. Through this approach, we are not merely adapting to change, but actively reinventing commercial excellence to drive sustainable growth and enhance the company’s competitiveness.”
A thorough learning experience
The series of events commenced on the first day with the implementation of Sales Blitz as well as the Archipelago PR Workshop & Media Connect, which were conducted separately.
The Sales Blitz involved 148 hotel representatives from across Archipelago’s portfolio, who carried out visits to various government institutions, corporate companies, state-owned enterprises (SOEs), NGOs, travel agents, and industrial areas.
Meanwhile, the Archipelago PR Workshop & Media Connect was attended by 50 Marcom and Sales Leaders from Archipelago hotel units.
The workshop session was facilitated by Sari Kusumaningrum, Archipelago’s senior director of corporate communications and PR, alongside corporate visual content specialist Daffa Noor who presented the topic Level Up Our Content Creation Skill.
The programme also featured a Media Connect session with a speed networking concept, providing participants the opportunity to engage in discussions with ten national media representatives to strengthen relationships and explore strategic collaboration opportunities.
