Arizona Office of Tourism sharpens its international focus with Vacaay, reaching new audiences and guaranteed engagement

Guest Contributor

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Visit Arizona has partnered with performance-based destination marketing platform, Vacaay, to highlight the depth and splendour of Arizona through an inspirational pictorial journey targeting smartphone and desktop users alike.

Vacaay’s image-grid format has curated Arizona’s iconic highlights and hidden gems, enlightening audiences with an ‘I didn’t know that’ moment.

Becky Blaine, Deputy Director at Arizona Office of Tourism, said, “As we continue to look for innovative ways to articulate Arizona’s unique selling points, Vacaay’s formula of inspiring and captivating imagery ‘tells a thousand words’. Add to that a geo-targeted audience and industry-leading engagement, and we know where our return is with post-campaign data and retargeting. ROI is more important than ever before”.

The campaign – timed to coincide with the relaunching of international travel from Australia – will inspire Australians and Kiwis with iconic content from some of the state’s incredible offerings, including Monument Valley, Sedona, Phoenix and much more. Direct bookings are enabled through a partnership with Adventure World in Sydney, which offers bespoke holidays to Arizona.

Destination Marketing Organisations (DMO) have had plenty of time to rethink their strategies and take on new mediums that deliver precise cut through, user engagement and accountability that traditional media hasn’t offered before. COVID has allowed DMO’s to strategize and focus on efficiencies and innovation, giving them more control over visitation targets.

Vacaay is the world’s fastest-growing leisure travel multi-media platform that has carved out a new category of inspiration travel media. Users create their own pictorial itineraries and share their dream holidays with friends. Direct bookings are facilitated through key trade partnerships and affiliates.

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