The Australian Travel Industry Association (ATIA) just ushered in a new era of visibility and consumer trust for accredited businesses through the launch of TravelTick.
TravelTick is ATIA’s exclusive national directory showcasing accredited travel professionals across Australia.
Developed to drive consumer enquiries directly to accredited members, TravelTick may only be accessed by ATIA Accredited businesses.
ATIA chief executive Dean Long said of the innovation: “TravelTick gives the industry and searching consumers what they’ve been asking for: a simple, trusted way to find qualified travel professionals. We know that making it easier to find an accredited agent or tour operator is what our members want us to do.”
Indeed, TravelTick is the latest milestone in ATIA’s work to lift consumer awareness, strengthen member value, and reinforce the importance of booking with an ATIA Accredited business.
Benefits for accredited businesses
Inclusion in the directory highlights the credibility of ATIA Accredited businesses.
Likewise, it showcases their services and specialisations, whilst making it easier than ever for Australians to book with confidence.
With over 120,000 consumers visiting ATIA’s platforms in the past year, the demand for trusted travel providers is clear.
TravelTick answers this call, enabling consumers to search, discover, review and enquire with accredited operators who have met Australia’s leading travel business standards.
All accredited businesses have been pre-loaded into the directory, and members are now invited to update their profiles with images, descriptions, niche specialisations, and service information.
As Long puts it: “ATIA is focused on delivering results for our members. TravelTick puts their business in front of consumers and drives real opportunities straight to their inbox. This is about positioning our members as the most credible, consumer-ready providers in the market. In light of recent non-accredited businesses entering insolvency, it has never been more important to make it easier for people to find our members.”
