The Taiwan Tourism Administration (TTA) formally opened the Australian Taiwan Tourism Information Centre (TTIC) in Sydney, in light of Taiwan’s increasing popularity as a destination for Australian and New Zealand travellers.
Conveniently located in the CBD at 22 Market Street, Sydney, the new TTIC is designed to inspire travellers with marvelous attractions and diversity in Taiwan, useful travel advice, cultural showcases and insider tips to help plan the ultimate Taiwan getaway.
According to TTA deputy director-general Huang Shih-fang: "Australian travellers are adventurous and discerning, seeking meaningful cultural encounters and authentic nature experiences, and Taiwan has it all. With the opening of our new TTIC Sydney office, we're making it even easier for Australians to discover Taiwan's beauty, flavours and culture, while strengthening our partnerships here and underscoring our commitment to the country,"
A timely opening
The opening of the new information centre comes as recent visitor data shows a growing trend for Australian and New Zealand travel to Taiwan.
Over the past year, visitor numbers rose by over 26 percent and experts say they could rise by an additional 16 percent by the end of this year.
To date, over 60 percent of Australians and New Zealanders who travel to Taiwan do so for leisure, making it one of Asia's most exciting emerging leisure destinations for down-under travellers.
Arrivals between January and May 2025 were already up 17.47 percent against the same period in 2024, and TTA anticipates 150,000 ANZ visitors in 2025.
Coming up next…
Alongside the office opening, TTA will launch out-of-home campaigns in Sydney, Melbourne, Brisbane, and Auckland, and participate in trade events such as TADA Sydney and Total Holiday Options (THO) across ANZ.
The Sydney TTIC opening also builds on the success of recent B2B and B2C activations, including the Taiwan Tourism ANZ Roadshows in Brisbane, Sydney, Auckland and Melbourne and targeted campaigns promoting Taiwan's unique offerings.
Direct flights are available on China Airlines and EVA Air from Australia to Taiwan, with additional options via Singapore, Bangkok, and Hong Kong.
Meanwhile, Air New Zealand also has direct flights from Auckland to Taiwan.
