The Bahamas Ministry of Tourism, Investments & Aviation has teamed up with Hypergram, a division of Disturbed Media, to launch an innovative 3D out-of-home campaign across the UK. This collaboration aims to transport audiences into the vibrant essence of The Bahamas, showcasing its natural beauty and culture through cutting-edge technology.
The Bahamas is the first Caribbean destination to partner with Hypergram, utilising advanced 3D technology to create visually striking displays of Bahamian landscapes, turquoise waters, and marine life. The campaign, which follows the Ministry's successful participation at the World Travel Market London, includes an augmented reality component that allows viewers to interact with Bahamian-inspired digital elements on their mobile devices.
Deputy Prime Minister and Minister of Tourism, Investments & Aviation expressed enthusiasm for the project, stating, “Bringing The Bahamas to life in this new format is incredibly exciting for us. Hypergram’s 3D technology gives people a taste of our islands’ energy and beauty in a fresh, engaging way.” Director General of Tourism Latia Duncombe added that the partnership enhances how The Bahamas is shared globally, expanding the ways travellers can experience the islands before visiting.
As part of the promotional activities, Superclubs Breezes is offering five-night stays for two, including return flights, to encourage travel to The Bahamas. This campaign aims to highlight the country's 16 unique island destinations and strengthen its visibility in the UK, a key tourism market.
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