The year 2022 will be remembered as the year of tourism recovery for many of the most traditional destinations in Europe, the Caribbean and the Middle East. It was confirmed that underlying travel demand remained intact once there was a removal of mobility restrictions.
Mabrian has analyzed the global evolution of tourism interests based on the millions of spontaneous interactions of travelers registered on TripAdvisor, the world’s largest travel and activities portal. This analysis shows how interest in tourism activities related to nature, active and wellness tourism has clearly increased in importance since 2019, in a trend that looks set to continue to grow.
Thus, tourism products as popular as sun & beach or cultural experiences, despite being the main interests in at a high level, are giving way to these new activities.
