Best Western has enhanced its mobile presence with the launch of a new set of apps.
This marks the second part of a three-phase plan to redesign Best Western’s digital platform, which will culminate with the launch of a new bestwestern.com website in spring 2016.
“With our new mobile website and apps we have built simple, seamless online experiences designed to increase bookings, create guest loyalty and set expectations for an exceptional guest experience,” said Dorothy Dowling, Best Western’s senior vice president of marketing and sales. “With our mobile first mindset we are reinventing our guests’ mobile experience from top to bottom and providing a state of the art platform to connect with Best Western.”
The new Best Western apps and mobile website will include a series of new features, including a hotel comparison section, improved search functionality with the ability to filter results based on factors such as rate and amenities, a new map-based feature to show nearby attractions, a greater number of images, and the integration of Best Western Rewards information.
“With this next generation release of the Best Western mobile website and apps our goal is to increase engagement and help users complete the booking process. We have added features that users will find to be familiar, useful and incredibly easy to use in order to plan, research and book their travel using their favourite device,” said Greg Adams, the company’s vice president of business technology & e-commerce.