Only 8% of Brits have seen “happiest view” in UK

Broadsands Beach - Happiest View
Broadsands Beach

Best Western Great Britain conducted a survey to reveal the “happiest view” in the country – and found that less than one in ten have ever seen it in person.

In order to find the happiest view, Best Western Great Britain conducted a survey which included 2,000 Brits and the top five views which bring them the most joy. The survey revealed their top pick, but it somehow appears to be a bit of a hidden gem.

According to the respondents, the picturesque Broadsands Beach on Devon’s Exmoor coast is the scene that us them happiest – although unfortunately, it was also found that only 8% have actually seen it in person. The beach, with its wilderness of caves, tunnels and islands, came out on top as the nation’s happiest view, with 27% naming it in their top five. The 17th-century Iffley Lock on the River Thames came second, ahead of the tumbling waterfalls of St Nectan’s Glen in Cornwall.

Iffley Lock on the River Thames
Iffley Lock on the River Thames

The two that round off the top five views that make Brits happiest are Botany Bay and Brownsea Island. Although these places could be thought of as the happiest views, the results showed that the majority of people are yet to visit these scenes, with seven out of the top ten happiest locations having been ticked off by less than 10% of respondents.

“There is more to explore in Britain this summer”

Rob Paterson, CEO at Best Western Great Britain, said: “Our survey highlights some of the best of British places guaranteed to put a smile on people’s faces, perfect for day trippers or holidaymakers planning to make the most of the summer over the next few months. There is more to explore in Britain this summer and Best Western is waiting to welcome everyone too.”

The research also explored Brits’ travel habits, revealing that on average, five UK destinations were visited by them in the last five years. Londoners are the best travelled, averaging six domestic staycations over the same period, more than any other region.

St Nectans Kieve waterfall in St Nectan's Glen
St Nectans Kieve waterfall in St Nectan’s Glen

Married Brits have also visited double the amount of UK destinations compared to single people, showing that married life induces travel. Additionally, when it comes to international travel, it’s not good news for divorcees, who were found to have only visited two international destinations in the past five years – half the national average of five.

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