Birmingham Airport has unveiled a financial support package designed to attract airlines to establish direct flights between Birmingham and New York by summer 2027. This initiative is part of the airport's strategy to enhance long-haul connectivity and address the current lack of direct transatlantic routes from the region.
The airport's commitment comes as approximately 485,000 passengers from the West Midlands currently travel to the US via other UK airports annually. The new route is expected to coincide with the Invictus Games in Birmingham, drawing international attention and facilitating global connections. The financial package includes marketing support and operational incentives to ensure the route's success.
Nick Barton, CEO of Birmingham Airport, emphasised the importance of re-establishing this connection, stating, “We have been in airline discussions where we are reassured it is not if, but when direct US connectivity returns to BHX. Now is the time to turn those conversations into a critical connection as the demand and business case is proven.”
West Midlands Mayor Richard Parker highlighted the potential economic benefits, noting, “Direct US flights from Birmingham Airport would deliver significant benefits for trade, tourism and inward investment.”
Birmingham Airport is also undergoing a £300m infrastructure investment programme to accommodate future growth, including upgrades to security, terminals, and retail facilities. The airport continues to engage with airlines to finalise the new route, reinforcing its role as a key economic driver in the region
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