With Brexit looming and the value of the pound at a low, an increasing number of Brits are remaining in the UK and prioritising relaxation during their time off, according to Europe’s largest spa booking agency, Spabreaks.com.
The company has seen a 40% increase in UK spa breaks of two nights or more over the past year. This trend peaked over the Christmas and January period, when 30% of all Spabreaks.com enquiries were for ‘spacation’ bookings of two nights or more.
Abi Wright, founder of Spabreaks.com, commented: “With the cost of overseas holidays increasing and a daily bombardment of difficult news stories, it comes as no surprise that UK consumers are looking for an escape closer to home. Traditionally, Brits have preferred just to spend the day at a spa, or do a quick overnight, but our relationship with spa is definitely evolving. Rather than looking for a ‘quick fix’ of pampering, people are aiming for a greater sense of relaxation and wellbeing, which is easier to achieve on a longer break.”
