CapitaLand Investment’s hospitality arm The Ascott Limited (Ascott) was appointed by Coronade Properties Sdn Bhd (Coronade Properties) to manage the hotel component of the Coronation Square integrated development.
The hotel management agreement between Ascott and Coronade Properties was signed today, 8th August, in Singapore, witnessed by Johor’s Menteri Besar Onn Hafiz bin Ghazi and Singapore’s minister of trade and industry as well as national development Alvin Tan.
Their presence underscored the shared commitment of Johor and Singapore to deepen cross-border collaboration through enhanced infrastructure, investment and mobility.
Coronade Properties’ director of corporate relations Datin Paduka Alinah Ahmad said: “We are proud to partner with Ascott on this landmark hotel, which will serve as a premier gateway for both business and leisure travellers. As Coronation Square develops into a vibrant destination, this partnership marks an exciting new chapter in Johor’s hospitality and real estate landscape. Building on this momentum, Coronade Properties is planning the launch of a new residential project, Coronade Twins, in Q4-2025. Residential apartments at Coronation Square will feature hotel-grade concierge services as a value-add for homebuyers.”
Ascott’s chief strategy officer and managing director for Southeast Asia Wong Kar Ling added: “With the JS-SEZ catalysing greater cross-border investments and the RTS enhancing connectivity, Johor Bahru is entering a dynamic new phase of growth. Ascott Coronation Square Johor Bahru allows us to introduce our namesake Ascott brand to this market, positioning us at the heart of this transformation to capture rising demand from corporate, long-stay and leisure segments. This reinforces our long-term commitment to Malaysia's hospitality landscape and cross-border prosperity.”
Wong added that Ascott’s presence in Malaysia continues to deepen, with over 40 properties in operation and in the pipeline.
These span diverse brands including Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox and Harris, catering to a wide range of guests and market segments.
She concluded by saying: "From key urban centres like Kuala Lumpur and Johor Bahru to fast-growing leisure destinations such as Penang and Sabah, Malaysia remains a core growth market for us. We are committed to expanding our footprint with high-quality developments that meet the evolving expectations of discerning travellers visiting the country."
A strategic location
The development is strategically located in the Ibrahim International Business District (IIBD) within the Johor-Singapore Special Economic Zone (JS-SEZ) and will be directly connected to the upcoming Rapid Transit System (RTS) Link.
Operating under Ascott’s flagship namesake brand, Ascott Coronation Square Johor Bahru will serve as a flagship hospitality development in the JS-SEZ, catering to rising demand from increased cross-border business, tourism and investment activities.
The collaboration represents the first major hospitality partnership since the landmark JS-SEZ agreement between Malaysia and Singapore in January 2025, highlighting the zone’s emerging appeal for cross-border business ventures.
The project also marks the debut of the premier Ascott brand in Johor Bahru and will be the sixth Ascott-branded property in Malaysia. The other five Ascott-branded properties are in Kuala Lumpur and Penang.
This represents a strategic milestone in Ascott's continued expansion in Malaysia, where it now manages a portfolio of over 40 properties, both operating and in the pipeline.
Raising the bar for hospitality excellence
Ascott Coronation Square Johor Bahru will be a five-star hotel with 207 rooms housed within Tower 1 of Coronation Square, strategically located in the IIBD of the JS-SEZ.
Scheduled to open in the second half of 2029, the hotel will cater to leisure, business and long-stay travellers with comprehensive facilities including an all-day dining restaurant, swimming pool, fitness centre, residents’ lounge and meeting rooms.
Designed as a sanctuary of fine living, the property will showcase Ascott's signature touches through timeless interiors, curated lobby art installations and elevated service by the Ascott Artisan.
Guests can enjoy curated experiences including Themed Suites and the Ascott Soirée, a cultural initiative celebrating the arts and connecting guests to their destination.
Currently under development, Coronation Square is a RM5 billion integrated development by Coronade Properties and the first project to kick-start the 250-acre IIBD, positioned as a catalyst to transform Johor Bahru into a world-class metropolis.
The 9.6-acre development comprises hotel, medical, office and residential components, as well as the 1.2 million-square-foot Coronation Square Mall.
Construction of the mall will begin in 2026, with completion targeted for 2030.
Coronation Square boasts direct connectivity to the upcoming RTS station at Bukit Chagar and the Customs, Immigration and Quarantine facilities via a 210-metre elevated walkway, enhancing seamless cross-border accessibility.
Supporting this connectivity, the project features basement parking with about 4,500 parking bays, including some 700 bays reserved for RTS users.
