Carlson Rezidor launches Carbon Neutral program
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Club CarlsonSM from the Carlson Rezidor Hotel Group has been termed the first loyalty program to be carbon neutral.
The Group launched carbon neutral meetings for all Club Carlson for Planners meetings and events across the group’s six global hotel brands. The carbon offsetting will be managed through Carbon Footprint Ltd. Each contribution will be used to invest in renewable energy in India; and will be combined with the planting of one tree for every ton of carbon offset through Club Carlson for Planners events in the Great Rift Valley in Kenya.