Philippine low-cost carrier Cebu Pacific and Bridgestone Corporation officially launched the easytrack, a technology-driven tire management system.
Bridgestone’s innovative system uses QR codes and a smartphone app to streamline aircraft tire tracking, significantly cutting labor time involved in tire inventory management.
As the tire manufacturer’s strategic partner, Cebu Pacific has already implemented easytrack across its supply chain, including outsourced external warehouses, its affiliated Maintenance, Repair, and Overhaul (MRO), and airline operations.
After a successful three-month trial which began in April of this year, results showed a 50 percent reduction in workload and near-zero human error, leading to its full-scale adoption.
Airline vice-president for engineering and fleet management Shevantha Weerasekera said of this: “As Cebu Pacific continues to expand its operations, it’s essential that we invest in smart solutions that enhance efficiency and reduce manual workload. Partnering with Bridgestone to implement the “easytrack” system has enabled us to significantly improve our tire management processes, ensuring greater accuracy, safety, and productivity across our operations.”
A key necessity
Aircraft tires must be managed individually to meet strict aviation safety standards.
Traditionally tracked manually, these processes were prone to inefficiencies.
Bridgestone developed easytrack to address these challenges, enhancing inventory accuracy throughout the tire lifecycle from production to return.
This collaboration reflects Bridgestone’s vision of creating value through efficiency and sustainability, and Cebu Pacific’s ongoing drive for operational excellence amid continued fleet and route expansion.
Arata Tomita, Bridgestone’s director of global aviation for its tire solutions business division, said: “As a value co-creation partner, we have proposed solutions tailored to on-site operations based on learnings and insights gained from Cebu Pacific’s frontline operations. We are very pleased that the official implementation of “easytrack” has contributed to the improvement of operational accuracy, safety, and productivity. Through further expansion and evolution of this solution, we will amplify the value of our ‘Dan-Totsu Products’, trust with our customers, and value of the data for creating new value.”
