Centara launches budget spa brand

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Cense Spa
Cense Spa

Thailand’s Centara Hotels & Resorts has launched a new economy spa brand, Cense by Spa Cenvaree.

The new offering, which will debut at the Centara Hotel & Convention Centre Khon Kaen in August, is designed as a “fast-service spa”, providing affordable spa treatments and beauty services.

“Our vision for Cense is to deliver effective spa services at affordable costs,” said Elaine Chua, Centara’s Group Director of spa Operations. “This is part of our strategy to create a dynamic spa model in which services adhere to five-star quality but at lower prices, in order to cater to the evolving trends which we see as diversifying into day spas and into no-frills services.

“Spa Cenvaree remains our premium brand, while Cense is being launched as our value brand,” she added.

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