Global hospitality firm BWH Hotels announced the appointment of Chad Fletcher as its senior vice-president of worldwide sales on Tuesday, 21st October.
Reporting to BWH Hotels president and CEO Larry Cuculic, Fletcher will oversee the company’s global sales organization, including business, group and leisure travel as well as hotel sales support.
Cuculic said of the new appointee: “Chad brings an incredible blend of strategic vision and hands-on leadership that will help propel BWH Hotels through our next phase of growth. His experience transforming global sales organizations and his deep understanding of both the business traveler and hotel owner perspectives make him uniquely positioned to drive value across our portfolio.”
Extensive experience
With more than two decades of experience in global sales and commercial strategy, Fletcher most recently served as vice-president of global sales at Sonder by Marriott Bonvoy, driving record revenue growth and strengthening strategic partnerships.
He has also held senior leadership roles with leading hospitality and travel brands, including Choice Hotels International Inc and Avis Budget Group Inc.
Fletcher remarked that he is thrilled at joining the company during a pivotal moment in its ongoing evolution.
He said: “The company is combining its strong legacy with a forward-looking approach to expansion, innovation, and brand evolution. What excites me most is the opportunity to be part of a company that’s not only expanding its footprint but also transforming the guest experience across a diverse global portfolio. I look forward to building on the company's commitment to both the business traveler experience and driving value for its hotel owners.”
