The 2026 China Outbound & Inbound Travel Market (COITM) is slated to be held from 14th to 16th October at the National Agricultural Exhibition Centre in Beijing.
This landmark event is set against the backdrop of the ongoing recovery of the Chinese inbound and outbound travel markets where grasping trends and connecting with resources is crucial.
COITM 2026 is expected to draw in over 300 exhibitors from more than 50 countries and regions around the world, including overseas tourism boards, embassies, and destination resource suppliers whilst attracting 4,000 trade visitors/buyers.
In addition, the show will welcome domestic travel resource providers and inbound tourism operators in China.
China’s current travel market scene at a glance
China's vast outbound travel market is set for further growth in 2026, boosted by the spread of visa-free policies for Chinese nationals and a stronger Chinese currency.
A recent industry report predicts that in 2026 the number of outbound trips for Chinese mainland travellers is expected to increase to 165 million, up from an estimated 155 million in 2025.
It should likewise be noted that the Chinese inbound travel and tourism market rose significantly throughout the past year.
According to data from the National Immigration Administration, 20.134 million foreign nationals entered the country in Q3-2025, reflecting an increase of 22.3 percent year-over-year.
Among them, those entering through the visa-free policy totalled 7.246 million, accounting for 72.2 percent of total foreign entrants, and up 48.3 percent year-over-year.
Five reasons to join COITM 2026
- Expertise & Global Backing The COITM team brings 20 years of industry expertise, backed by strong support from the China Tourism Academy, leading travel operators, overseas tourism boards, embassies, and media partners;
- A Stage for Showcasing the Appeal of Global Locations Highlight your country's distinct tourism offerings to China's high-value tour operators and unlock new business opportunities.
- Global Participation To date, tourism boards and suppliers from Russia, Tunisia, Uzbekistan, Morocco, Greece, Belgrade, South Africa, Madagascar, Uganda, and more than ten other countries are planning their participation at COITM 2026;
- COITM Conference: Decoding China's Outbound Trends The COITM Conference will feature experts from the China Tourism Academy, top operators, and digital marketers to analyse China outbound trends and consumer behaviour; and
- Efficient Business Matching COITM will not only provide a platform for global tourism resource suppliers but also leverage its years-developed online appointment system to help exhibitors achieve efficient business matchmaking.
As early as now, the organisers behind COITM 2026 cordially invite overseas travel professionals who are in the market for China inbound travel and tourism resources and are looking to build connections with Chinese suppliers to join the event as international visitors and China inbound buyers.
