Cox & Kings, the world's oldest travel company, has launched a new brand campaign to mark its global expansion. Established in London in 1758, the company is reintroducing itself with a refreshed identity that focuses on curiosity, expertise, and deeper cultural exploration. This rebrand comes as part of its international growth under the Abercrombie & Kent Travel Group (AKTG), with recent expansions into Australia and an upcoming launch in the United States this September.

The campaign, led by Peter Chipchase, Chief Brand Officer at AKTG, includes a new digital presence, social strategy, and integrated marketing efforts. "Our purpose is to deepen people's understanding of the world through travel and discovery," said Jennifer Charlton, Managing Director of Cox & Kings. The rebrand aims to cater to modern travellers who seek expert-led experiences and authentic local encounters.

Cox & Kings' new visual identity draws from its rich heritage, incorporating elements inspired by cartography and exploration. A bespoke horse emblem, symbolising movement and cultural connection, is central to the refreshed look. The company continues to offer small-group tours and private itineraries, designed by specialists with regional expertise and supported by local guides.

Under AKTG, Cox & Kings' journeys now support A&K Philanthropy, funding community and conservation initiatives worldwide. The rebrand not only modernises the company's image but also reinforces its commitment to providing enriching travel experiences. As the company expands, it remains dedicated to helping travellers explore the world beyond the obvious, offering a deeper understanding of each destination

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