Abercrombie & Kent Travel Group (AKTG) announced that Debra Fox is their new chief sales officer for trade sales.
Fox’s appointment is a reflection of AKTG’s commitment to strengthening trade partnerships across its luxury portfolio worldwide.
In her new role, Fox will assume global responsibility for all trade sales across AKTG's flagship brands, including Abercrombie & Kent, Crystal, A&K Sanctuary, Cox & Kings, and Ecoventura, and reports to CEO Cristina Levis.
The appointment creates a unified sales leadership structure designed to enhance advisor support while maintaining the distinct brand expertise that travel partners value.
A full slate
Fox will likewise remain managing director for Abercrombie & Kent's tour operating businesses in Australia and the UK.
In Asia, she will work with a strong regional leadership team led by Tony Archbold, vice-president of trade sales for A&K, Crystal and A&K Sanctuary, Asia.
With regard to this, she said: "This structure allows us to deliver even more focused support to our trade partners than ever before. We're building on the excellent foundations we have in the Asian market, with Tony leading a dedicated team who bring deep expertise in advisor relationships and a clear focus on maximising sales opportunities across all our brands."
This recent development aligns AKTG's sales teams globally while maintaining dedicated brand expertise where it works best for each market. In Asia, the sales leadership team comprises:
Under the new set-up, Archbold will be supported by sales director Evon Ler and the inside sales team which will continue to build on collaboration internally, increasing execution effectiveness on a local level, with a clear focus on maximising sales opportunities and impact across trade partners for all AKTG brands.
Keeping the momentum
The strengthened sales structure supports unprecedented expansion across AKTG's portfolio. Abercrombie & Kent continues its momentum with new DMCs in key markets and product launches including new A&K Sanctuary properties such as Gorilla Forest Lodge in Uganda, Pure Amazon riverboat in Peru, and Baines' Lodge in Botswana.
The recent brand refresh has driven increased advisor engagement and client demand.
Meanwhile, Cox & Kings is embarking on a significant phase of global expansion, with Australia among the pivotal new markets for launch.
Leveraging AKTG's strong global network, the expansion will broaden Cox & Kings' geographical footprint and solidify its position as a leader in distinctive, immersive travel.
On the other hand, Crystal continues its successful relaunch with two vessels currently operational, Crystal Serenity and Crystal Symphony, following extensive multi-million-dollar refurbishments.
The brand recently returned to the number one position in Travel + Leisure's World’s Best Awards for 2025 for mid-size luxury ocean ships.
Crystal's confidence in its long-term future is underscored by the announcement of Crystal Grace, the brand's first new ocean ship in 25 years, scheduled for delivery in May 2028.
The 650-guest, all-suite vessel will represent a natural evolution of Crystal's design and service philosophy, with generous public spaces, world-class dining and one of the highest crew-to-guest ratios in the segment.
Additionally, the company has secured financing for the refurbishment of two additional ships.
