Global AI-first travel technology firm Dida has launched its Future of Travel innovation challenge for university students in the United Kingdom.
A joint initiative with Headstart Global, the challenge aims to empower young people to reimagine the future of global travel through creativity, innovation, and technology.
Through the challenge, students will work to develop solutions that address some of the most exciting frontiers in travel technology.
Dida Holdings chief executive Daryl Lee said:“The future of travel belongs to those who can combine technology, creativity, and human insight. Through this challenge, we’re giving students the opportunity to experience how global travel is being transformed from the inside out - not just through AI, but through the ideas and imagination of the next generation."
Lee added that Dida has always been driven by innovation, and this initiative reflects our commitment to nurturing the brightest young minds who will define the next era of travel tech.
The brightest young minds
The competition represents Dida’s latest step in strengthening its global innovation agenda and fostering deeper collaboration between academia and the travel technology industry.
That said, Dida's initiative brings together elite teams from leading universities across the UK, including the London School of Economics, University College London, University of Edinburgh, University of Warwick, and the University of Manchester among others.
The finals will take place on 1st November at the Shangri-La Hotel, London, where the top nine teams will pitch their breakthrough concepts to a panel of judges from Dida’s global executive leadership.
Winners will receive cash prizes and an exclusive, all-expenses-paid Insight Week at Dida’s global headquarters in China's tech development hub Shenzhen.
The experience will immerse students in Dida’s innovation ecosystem, giving them hands-on exposure to cutting-edge AI applications and product development shaping the future of travel.
