Discover Los Angeles Launches Immersive Destination App

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Discover Los Angeles, the city’s official tourism marketing organization, in partnership with the Los Angeles County Arts Commission, has released the Discover L.A. app, a pocket guide exclusively made for those looking to optimize their experience in the City of Angels. Packed with rich content and tailored for those looking to explore the best of Los Angeles, the iOS app launch coincides with the start of the busy summer travel season and is available for free download at www.discoverlosangeles.com/app . An Android version will be released later on. 

Thematically synced to deliver personalized content based on weather, time and distance, the app culls suggestions from the city’s endless entertainment options—including world-class museums, diverse dining options, and captivating events.

“Our partnership with the LA County Arts Commission allows visitors and locals to have the best of Los Angeles at their fingertips.” says Don Skeoch, chief marketing officer of Discover Los Angeles. “The Discover L.A. app is the first-of-its kind to utilize proprietary A.I. built to enhance the Los Angeles experience. Through smart technology, the app literally knows to serve up soup and indoor dining suggestions on cool days; the closest beaches and ice cream on warm days.”

The app was funded in part by a transportation improvement project grant from Metro. Using the app, travelers can easily traverse the city by clicking “get me there,” which will populate transit options by bike, car, and Metro.

“Arts and culture is thriving in Los Angeles County,” states Laura Zucker, executive director of the LA County Arts Commission. “At any given moment, in every neighborhood throughout our region, there are cultural events happening and we want to make sure everyone has access to them.”

A key feature of the app are seasonal scavenger hunts to incentivize urban exploration, kicking off with an ice cream-themed crawl through the city. The flavorful adventure lands visitors to some of the best parlors in town including Ginger’s Divine Creams in Culver City, Ihwamun in Little Tokyo and Salt & Straw in Larchmont Village.

Discover L.A. App Features:

  • Highlights top daily events throughout Los Angeles County
  • Finds locations featured in film and television
  • Features transportation options by bike, car, and Metro
  • Locates closest, free WiFi locations
  • Develops itineraries based on weather, time and distance
  • Discovers accommodations by neighborhood
  • Creates a passport to save favorite locations
  • Content developed exclusively for the app, including summer standouts like al fresco dining, outdoor music festivals and venues, and Pride events.
  • Currency converter
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