The Department of Tourism (DOT) has partnered with Cebu Pacific and the Hotel, Resort, and Restaurant Association of Cebu Inc. (HRRACI) to launch the "Visit Cebu" campaign, offering flight incentives and special accommodation packages to attract tourists to Cebu. This initiative aims to revitalise the island's tourism sector following recent natural calamities.
Tourism Secretary Christina Garcia Frasco highlighted the campaign's goal to reinforce Cebu's status as a premier destination for leisure, dive, and heritage tourism. "We are investing by securing hotel vouchers that will allow tourists to stay longer, spend more, and ensure that business and livelihood thrive here in Cebu," she stated.
The campaign targets six priority markets—Korea, Japan, Thailand, Singapore, Hong Kong, and Vietnam—connected to Cebu through Cebu Pacific's international routes. It includes a digital marketing campaign to promote Cebu's offerings.
Under the agreement, foreign visitors can enjoy a complimentary one-night hotel stay and other promotions through HRRACI's partner establishments. HRRACI President Mia Singson-Leon expressed enthusiasm for the new packages, stating, "We are rolling out very, very exciting packages, promotions, offers that we have never done so before."
The initiative also includes business-to-business sessions and familiarisation tours in Moalboal and Malapascua to boost dive tourism. Cebu Pacific will provide air travel support, whilst HRRACI will manage hotel partnerships.
Cebu Pacific's Chief Marketing Officer Candice Iyog noted, "By combining exclusive flight incentives, strategic overseas promotion, and special hotel and resort packages, we will position Cebu as a top regional choice for leisure travellers, divers, adventure seekers, and culture lovers."
This collaboration exemplifies the effective public-private partnership in advancing Philippine tourism, according to Secretary Frasco. The Memorandum of Understanding was signed by key representatives from DOT, Cebu Pacific, and HRRACI.
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