In a recent MasterCard survey – MasterCard Global Destination Cities Index – Dubai’s popularity has risen to fourth position out of 132 top destinations for international travellers.
Dubai Tourism’s efforts to position the destination as a premier leisure and business hub have paid off with growing visitor numbers. The destination has come ahead of London, Paris and Bangkok.
A one-place rise since 2014, Dubai has risen from eighth position in 2012 and MasterCard predicts that the emirate will welcome almost 14.3 million international visitors in 2015, a ratio of 5.7 international overnight visitors per city resident.
As statistics released by Dubai’s Department of Tourism & Commerce Marketing in May, the emirate welcomed 13.2 international overnight visitors in 2014.
HE Helal Almarri, director general of Dubai Tourism, said: “Dubai as a destination is ever evolving in order to create experiences for its guests. Although the MasterCard rankings are predictive, they do approximate with our own estimations of future growth and are a clear demonstration of Dubai’s continual rise as a global destination of choice.”
As international meetings continue to rise, so do number of international travellers who are choosing Dubai. The city welcomed 13.2 million international overnight travellers in 2014, an 8.4% increase over 2013. The purpose of visits, although dominated by leisure at 59%, saw over 21% visiting for business, and another 17% visiting friends and/or relatives.