Leading global hotel and property development company Dusit International expands its global hospitality portfolio with the official launch of its ninth hotel brand Dusit Hotels.
The Dusit Hotels brand aims to deliver tailored upper-upscale experiences that balance brand consistency with the unique needs of each market in strategic city and leisure destinations worldwide.
The brand has already been introduced with three currently operating hotels; namely Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China.
A fourth property, Dusit Hotel Greenhills, Manila, Philippines, has already been signed and is slated to open in 2026.
Indeed, the new brand has already marked its presence in key markets across Asia and the Middle East, laying a strong foundation for future growth.
Meeting the evolving needs of guests throughout the globe
Dusit International chief operating officer Gilles Cretallaz said of this addition to the company’s already extensive portfolio: “Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike. As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space, reinforcing our evolution across the lodging spectrum."
Cretallaz explained that the new brand allows Dusit to bring its unique Thai-inspired gracious hospitality to a broader range of properties, while giving owners the scope to tailor experiences to their specific markets, all backed by the company's proven systems, global distribution, and operational excellence.
With a strong focus on comfort, character, and locality, each hotel will resonate deeply with domestic and international guests seeking purposeful, memorable stays.
Dusit International’s vice-president for global development Siradej Donavanik added: “With three Dusit Hotels already in operation and another distinctive property in the pipeline, our newest brand has already resonated strongly with our target market as well as development partners. Reflecting strong demand for this offering, we anticipate signing eight additional Dusit Hotels within the next two years, in key gateway destinations, both cities and resorts. For developers seeking a refined, versatile, and future-ready concept with proven performance and global support, Dusit Hotels presents a compelling opportunity.”
Raising the bar for experiential hospitality
Dusit Hotels was created in response to the growing demand from hotel owners and developers for distinctive properties that combine international standards with a strong sense of local identity.
This new brand is positioned to deliver memorable guest experiences rooted in the unique cultural and physical context of each destination, all of which are characterised by Dusit’s signature Thai-inspired gracious hospitality.
Defined by a timeless, warm, and welcoming aesthetic, and guided by the tagline “Distinctly Elevated, Perfected by Place,” Dusit Hotels are crafted with the soul of each location in mind and designed to offer superior levels of comfort for business and leisure travellers of all generations. Public spaces feature curated art and locally inspired details that enhance the sense of place, while integrated smart technologies enrich the stay experience.
With a target range of 120 to 300 keys per property, Dusit Hotels is ideally suited for conversions and purpose-built developments that seek to balance refined comfort and contemporary design with market-relevant facilities, such as destination dining, multi-functional event spaces, and wellness offerings tailored to today’s travellers.
At each location, Dusit Hotels demonstrates its ability to deliver refined, upper-upscale experiences rooted in local character and contemporary elegance.
