Egypt, Dubai explore joint destinations marketing
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Dubai and Egypt are exploring ways to take up joint marketing to promote the two popular Arab tourism destinations in various countries, including China and Australia.
A protocol of cooperation between Egypt and Dubai for the joint destination marketing and promotion is also on the cards. The agreement will be the first step in the enhancing the bilateral relations taking into account various factors, including the enhanced air-connectivity between Dubai and Egypt.
The Egyptian Tourism Minister, Mounir Fakhry Abdul Noor, called on Khalid A bin Sulayem, director general of Dubai Department of Tourism and Commerce Marketing (DTCM). Both discussed issues of mutual interest and latest trends and development in the tourism industry in general and the Middle East and the UAE in particular.
Abdul Noor has a word of praise for Dubai tourism’s success story. He said we have extended an invitation to Bin Sulayem to visit the Arab Republic of Egypt for a meeting in Sharm El Sheikh where the terms of agreement for joint destination marketing in places like China and Australia will be agreed upon.
The minister said the joint marketing will be beneficial to both the popular holiday hotspots. The joint destination marketing initiative was first of the measures in works by the Egyptian government to tap the tourism growth potential from various countries and regions.
The next meeting of the Egyptian and Dubai officials will identify the salient features of the joint cooperation in all areas and participation of the government and private sector tourism organisations as a way forward to implement the initiative. On the sidelines of the meeting, a cooperation agreement for the exchange of expertise and knowledge in the tourism domains between the two destinations will be signed.
Bin Sulayem pointed out that Egypt and Dubai were not competitors but promoters of tourism industry. He said the joint destination promotion will enrich the tourism sector and both the destinations will benefit from each other by tapping their immense strengths and growth potentials.