BWH Hotels GB has signed eight new properties into its portfolio, accelerating its ambitious expansion plans in the heritage and boutique hotel sector. The new properties include The Brackenborough Hotel, joining imminently and The Ashbourne Hotel in North Lincolnshire which recently joined the BW Signature Collection from Classic British Hotels.
Independents hotels ‘grow’ with BWH
Tim Rumney, CEO of BWH Hotels, said: “BWH is proving to be the natural home for independents who want to grow. Our Power of Two model gives hoteliers the best of both worlds and that’s exactly why we’re seeing more properties choosing to make the switch.
“In today’s tough trading conditions, hoteliers want a partner that helps turn challenges into opportunities while protecting what makes them unique. Freedom and individuality is exactly what we offer, backed by the confidence, stability and bookings that come with being part of a global network.”
The Brackenborough Hotel, a boutique property set in an area of outstanding natural beauty in Lincolnshire offers a mix of modern accommodation, including 19 luxury lodges, and local character with a strong focus on leisure, dining and events. The Ashbourne Hotel, has 36 rooms and strong meetings and events capacity, is well-suited for corporate bookings.
Other new additions include the Clarence Gardens Hotel in Scarborough, Crooklands Hotel in Kendal, Thatcher’s Hotel in Surrey, Kingscliff Hotel in Clacton-on-Sea, Great Hallingbury Manor in Hertfordshire, and the Sure Studio by Best Western Doncaster, a collection of long stay apartments built on the grounds of the existing Best Western Premier Mount Pleasant Hotel.
The move builds further momentum in BWH Hotels’ five-year strategy to add 100 new properties and reach 20,000 rooms nationwide by 2029.
Independents hotels get to retain their individuality
Richard Matthews, director at the Brackenborough & Ashbourne Hotels, said: “Partnering with BWH gives us the best of both worlds, the strength of a global brand with the freedom to retain our individuality. That balance of autonomy and backing is exactly what we need in today’s market. With BWH’s reach, loyalty network and marketing power, we can grow our audience while keeping Brackenborough and Ashbourne true to their character as stand-out destinations in Lincolnshire and North Lincolnshire.”
BWH Hotels represents Great Britain’s largest group of independent hotels, including Best Western and WorldHotels, welcomes the hotels into its portfolio of more than 230 hotels across GB.
