Emaar Hospitality Group strengthens Africa expansion

Emaar Hospitality Group has further strengthened its global footprint, particularly in markets of Africa, with a new management contract to operate a uniquely designed resort near Masai Mara in Kenya. To be operated under the brand of Emaar, The Address Hotels + Resorts in Kenya marks the second hotel management contract for the company in Africa.

The Address Hotels + Resorts has already signed management contracts to operate The Address Marassi Golf Resort and Spa. The Kenyan resort near the Masai Mara is developed by The African Dream Collection Ltd. To be named Enkereri Mara by The Address Masai Mara.

Mohamed Alabbar, Chairman, Emaar Properties, said: “Our expansion is a perfect fit to our strategy of exploring growth opportunities in key emerging markets globally.”

The Address Masai Mara is scheduled for opening in 2013 and work is currently on with a focus on integrating environmentally sustainable features. With easy access from the Olurruk Mara Airstrip, resort will target safari tourists to the Masai Mara.

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