Emaar inks management contract in Egypt
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Emaar Hospitality Group has announced plans to strengthen its footprint across global growth markets in 2012, flagging off with the signing of a management contract by its flagship hotel brand, The Address Hotels + Resorts, to operate The Address Marassi Golf Resort & Spa in Egypt.
Among other potential growth markets for The Address Hotels + Resorts in 2012 are India – currently one of the largest feeder markets for The Address hotels in Dubai; London, Paris, New York, Shanghai, Beijing, Guangzhou, Hong Kong, Singapore, Bali, Marrakesh, Kenya and Istanbul. The Address Hotels + Resorts plans to develop, manage and/or operate five star premium resorts in these destinations with details to be finalised in due course.
The Address Hotels + Resorts is marking its growth plans for 2012 with The Address Marassi Golf Resort & Spa, which is an integral part of the Marassi master-planned community developed by Emaar Misr, the wholly owned subsidiary of Emaar Properties in Egypt.
Mohamed Alabbar, chairman of Emaar Properties, said: “The Address Hotels + Resorts have redefined the concepts of hotel management and operation through its ‘one size fits one’ approach. We will continue to build on this development momentum through potential expansion to other key markets across the Middle East & North Africa, South Asia, China, Europe and the US.”
The Address Marassi Golf Resort & Spa with 79 guest rooms and 50 service residences will be centrally located in Marassi, the 1,544 acre tourist resort located on the picturesque Sidi Abdel Rahman and Alamein. The Mediterranean resort is located on the most historically favoured beaches in Egypt, along the North Coast, offering a pristine beachside experience. It can also be easily accessed from Burj El Arab and El Alamein airports, both offering direct connections to major European cities.