Emerging Travel Group (ETG), a global travel tech company based in the UAE, achieved a record $4.8 billion in gross transaction value in 2025, marking a 30% increase from the previous year. This growth was primarily driven by its flagship B2B platform, RateHawk, which is celebrating its 10th anniversary. RateHawk's net booking value rose by 40% compared to 2024, with the number of partners increasing by 37% to over 110,000 travel professionals globally.
The company has enhanced its booking process through automation and AI-driven technologies. Felix Shpilman, President and CEO of ETG, stated, “Predictive, generative, and agentic AI tools are already integrated across our product, analytics, and customer support teams, and we plan to expand their use further.”
RateHawk's API, which offers 3.2 million accommodation options, saw a 40% increase in gross bookings, with its network of API partners growing by 33%. In North America, the platform connected with 16,000 travel agents, resulting in an 83% increase in net booking value. ETG also expanded its accommodation inventory by integrating over 50 new suppliers, bringing the total to 350 providers.
The company has doubled its direct hotel partnerships to 250,000 properties, focusing on the USA, Europe, and the Middle East. Shpilman commented, “Our supply strategy ensures both broad coverage and competitive pricing.”
ETG's use of AI extends beyond customer support to supply aggregation, content localisation, and booking incident prevention, enhancing operational efficiency and reducing errors. As the travel industry remains fragmented, ETG views AI as a transformative tool for improving behind-the-scenes processes
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