Emirates, the world's largest international airline, and Real Madrid CF, the most successful football club globally, have renewed their partnership until 2031. This extension solidifies one of football's most high-profile sponsorships, marking nearly two decades of collaboration. Emirates first partnered with Real Madrid in 2011, becoming the club's official jersey sponsor in 2013. The airline will continue as the Official Main Sponsor and Official Airline Partner for both the men's and women's teams, with its branding featured on jerseys, training kits, and team staff apparel across major competitions.

The agreement also enhances Emirates' brand visibility at Santiago Bernabéu Stadium, including access to training facilities and the exclusive Emirates Lounge. The partnership extends to Real Madrid's youth teams, supporting grassroots talent development. Additionally, Emirates has signed a multiyear agreement to sponsor Real Madrid's basketball club through 2031.

Boutros Boutros, Executive Vice President of Corporate Communications, Marketing, and Brand at Emirates, stated, "What we have built with Real Madrid is a shining example of that commitment, putting fans at the heart of the game." Florentino Pérez, President of Real Madrid, emphasised the partnership's significance, noting its role during one of the club's most successful periods.

Emirates' commitment to football is evident through its sponsorships with other prominent clubs, including Arsenal FC and AC Milan. The airline's extensive sponsorship portfolio spans various sports, bringing fans closer to the action and supporting community initiatives worldwide

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